SINCE 1981

For the past 40 years, DataMax has served the businesses and organizations of Louisville, the United States, and the world. By helping companies to understand their customer base, employees, and operation, DataMax allows these organizations to achieve a new level of success.

Offering a personal connection and level of expertise simply not found at massive data processing operations, DataMax offers a product and service that not only delivers results but also provides an exceptional client experience during the process.

We are pleased to offer a tremendous array of marketing research and development services, implementing both proven and innovative methods to deliver actionable data to your organization.


The DataMax team brings together a group of exceptional talents in data and statistics. With our experience in marketing research, data processing and reporting, business management, and more, you can be assured that our team is well equipped to handle your project’s needs.

Thomas Shulak – President

Tom is an experienced professional with over thirty-five years of business and management experience in statistical and data analysis, customer and employee satisfaction studies, marketing and survey research, concept and product testing, pricing analysis and brand tracking studies. He specializes in all aspects of statistical and data analysis, mathematical modeling, feasibility studies and data visualization.  He has managed and executed a large number of projects at the local, national and global levels in over 30 languages for companies of all sizes, encouraging data-driven decisions and providing actionable results.

Tom holds a Bachelor’s degree in Computer Science and Chemistry with a minor in Mathematics from the University of Wisconsin and a Master’s degree in Engineering Mathematics and Computer Science from the University of Louisville. He is a member of the International Association of Survey Statisticians, the American Statistical Association, and the American Marketing Association. Tom’s interests include bowling, cycling, golf and tennis.  He also coaches the boys and girls bowling teams at a local high school.

Max Manning – Senior Project Manager & Analyst

Max has been with DataMax for nearly 10 years. He is involved in projects from start to finish: from research and survey design, to implementation and data collection, to reports and online dashboards. Like Tom, Max has successfully executed projects at local, national, and international levels for a variety of companies. Max’s communication and clarity makes our clients feel comfortable and confident.

Max holds a Bachelor’s degree in Economics and Psychology from Centre College, where he also played on the golf team and served as President of Sigma Alpha Epsilon. Max is married with 2 daughters and 1 son. In his spare time, Max enjoys playing golf, finding home improvement projects to do, and volunteering at Southeast Christian Church in La Grange.


DataMax is proud to be a member of the following organizations:

DataMax, LLC BBB Business Review

why choose datamax?

Survey instruments and other services are customized according to your project and designed to extract the data you need. Our data specialists design custom solutions specific to your organization’s project.

Customized, detailed reporting that goes far beyond raw data. Delivered in sharp, easy to read formats, our reports enhance understanding throughout all levels of management.

Get your data delivered on time and on budget. We realize that information doesn’t mean much if you don’t have what you need, when you need it. Our personalized approach ensures you never miss a deadline.



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